A TERROIR VODKA MADE IN THE CITY

by / Monday, 06 November 2017 / Published in FANZINE, OUR LOCAL PRODUCERS

NAME

Sylvain Lague, President and Co-founder

 

COMPANY

White Keys Vodka

 

PRODUCT

White Keys Vodka: a vodka made from high-quality local products, including carefully selected Canadian grains (corn and barley) and sap water from Quebec maple trees.

 

FOUNDING OF THE COMPANY

The first White Keys Vodka was bottled in the fall of 2016 in Montreal, in the industrial neighbourhood of Rosemont. However, the adventure began well before that time, resulting from a meeting between young entrepreneurs who worked in different fields and wanted to combine their strengths to create a unique and quality product. Since all were music lovers, the name came naturally to them: White Keys, like the white keys of a piano.

 

TRAINING

Sylvain Lague is the company’s president and co-founder. As he plays a pivotal role within the group because of his expertise in spirits, you could say that he “fell into it when he was little.” After working for more than eight years at the SAQ – while studying to obtain a bachelor’s degree in marketing – he switched to the world of importing wines and spirits, becoming a brand manager for various products.

 

INITIAL SPARK

After contacting big names in the cocktail and mixology industry, Sylvain developed the idea of designing spirits. He started with an inspiring vodka which, thanks to a precious partnership, would be made according to a precise and measured process, along with a well-mastered art. “This is what Lilian Wolfelsberger, a fifth generation French distiller who uses a Chalvignac still (the only one in Canada), and sap water producers De l’Aubier, whose product comes from Canadian maple trees and has ranked best in the world, enabled us to make.

 

NICE SURPRISES

The exceptional popularity of our product since it was launched in October 2016! That’s what we were aiming for, but when it happens, it’s really extraordinary,” Sylvain explains.

 

GREATEST CHALLENGES

To be successful is one thing. But you have to be able to “assure” after that, and keep up with demand. At White Keys Vodka, nothing has been left to chance, and these young entrepreneurs with multiple skills have plenty of projects on the drawing board… The sequel promises to be equally explosive!

 

INSPIRATIONS

The team at White Keys Vodka is driven by the same desire to create and reinvent new ways of expressing themselves. As they say on their website: “White Keys Vodka brings together a community of creative souls, whether they be artists, chefs, authors, entrepreneurs, musicians or dreamers.

 

ASPIRATIONS

Get everyone in Quebec, the rest of Canada, Europe and the United States to taste White Keys Vodka. “Because once you taste our vodka, you’ll be a fan. De l’Aubier sap water gives it a distinctive and memorable texture that makes it simply irresistible.

 

DISTINCTIONS

Gold Medal, Tasting/Design, International Wine and Spirit Competition
Gold Medal, San Francisco World Spirit Competition

 

FAVOURITE COCKTAIL

The “Nevksy,” which in found on the menu of all Les Enfants Terribles restaurants.

 

ENFANT TERRIBLE SINCE

2016

White Keys Vodka

Website: https://whitekeysvodka.com/vodka-quebec/

Facebook: https://www.facebook.com/whitekeysvodka/

Instagram: https://www.instagram.com/whitekeysvodka/

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